From Playful to Pretty - Our New Look in 2025

The story behind our updated look for 2025 is inspired by you, our customers. After 10 years as an entrepreneur in the stationery industry, the biggest lesson I've learned is that this business is one of my babies, but it's not about me.

I started Patterned Goods in 2021, after closing a wholesale greeting card business, with the goal to provide practical, playful and personalized stationery and office supplies. Since then, through your orders, questions and feedback, I've learned that practical and personalized are perfect for our people (say that 10 times fast) but playful just isn't what you're looking for.

In a time where so much is expected from women - we're wives, mothers, employees, business owners, house cleaners, chauffeurs, etc., etc., etc... what so many of you are looking for is less. Less busy-ness, clutter and to-dos and more simple, intentional and thoughtful. So this year, we're refocusing our goals, products, patterns, branding, marketing, everything with you and your desire for less in mind. Many things will be the same but small, intentional and thoughtful things will be un-complicated to keep Patterned Goods, well, uncomplicated.

Our goal is to provide high-quality stationery, office supplies and gifts with feminine style, thoughtful details, fast shipping, easy personalization and friendly faces.

Speaking of faces, you'll be seeing more of mine (Natalie - owner, lead designer, notepad lover and Type A new-mom and wife) on social media (assuredly with guest appearances from my small children) and you'll continue to see my people (my sister, best friend and mother-in-law) at our pop-ups helping you find the perfect gift for your people.

Playful has been fun but we're entering our Pretty era, which is going to be fun too!

BYE BYE PINK ZEBRA, HELLO SWEET DALMATIAN

"Hey Siri, what are some things that are naturally patterned in nature?" - a real moment I had in 2021 when landing on our hot pink zebra as the Patterned Goods icon.

Again, our pink zebra has been fun but more aligned with our next phase and even more directly aligned with our giveback program, Patterns for Puppies, enter our sweet pink dalmatian. I personally have a huge heart for dogs and our giveback program has been such a motivator in your purchases that a patterned dog is a much better fit. Learn more about our giveback program, Patterns for Puppies, here and stay tuned later this year for even more pretty things for puppies.

(TWO new product sneak peeks shown here!)

PRACTICAL. PRETTY. PERSONALIZED.

Part of our "new look" and refocused goals will be seen in our brand style. Again, more simplicity, intent and thought throughout our marketing and at our pop-ups, but a large part of that will be seen in our patterns and product offerings.

During our Spring Launch in April, you can expect to see pretty, soft and simple patterns, an incredibly practical NEW product that quite literally hundreds of people have asked us for and expanded personalization features like more gift boxes and sets to continue to make gifting oh so easy for you.

We are excited for what's to come and of course, couldn't do any of this without you, our customers. If you've read this far, thank you! Thank you for being here and thank you for supporting our small business. Cheers to YOU and the beginning of a practical, pretty and personalized year.