The Skinny on Spring Launch | 2025

This year, Patterned Goods Spring Launch is April 17th with Pattern Preview Day 1 week before on April 10th.

"Typically, we aim for two "launches" per calendar year, Spring and Fall, with the exception of years that I've been uncomfortably pregnant or exhausted and un-inspired with a newborn, which has been most of the past 2 years!" says founder and lead designer, Natalie.

We're settling back into a normal launch schedule and cannot wait to show y'all what's coming during Spring Launch on April 17th. Keep reading for sneak peeks...

PATTERNED PERKS & POINTS

Cheerleader Perks: New this year, become a Patterned Cheerleader. This small business wouldn't be what it is without you. You, here on our website, reading this right now. First, thank you. Second, please become a Patterned Cheerleader!

Cheerleader's help us spread the word on Launch Day by re-sharing a special launch day post on Instagram and in-return get a special 15% off discount code that is valid on Spring Launch Day 2025 (April 17 only). Simply comment "HOORAY" on this Instagram post here and you'll get all the details on becoming a Patterned Cheerleader directly to your Instagram DM's.

Patterned Points: Don't forget to login to your Patterned account so your Spring Launch purchases accrue Patterned Points. For every $1.00 spent you earn 5 points that you can then redeem for a discount on your next $20+ purchase. Aren't earning Patterned Points? Get all the details and sign-up here.

PATTERN PREVIEW DAY - APRIL 10
Also new this year is a Pattern Preview Day. During Spring, we focus on pretty new patterns whereas in the Fall, we focus on practical new products. Although, breaking that rule this year with a new product in the Spring (keep reading for more on that). On Pattern Preview Day, we'll show off the new patterns you can expect to see on Spring Launch Day! If you get our emails, you'll get a preview first (enter your email here) followed by a preview posted on Instagram (follow us here).

For Spring Launch 2025 we're launching 22 brand new patterns/colorways! Of course, all with the option to personalize with a name, initials, etc. Pattern Preview Day is a chance to see what's coming before it's here so all our fellow Type A ladies can plan which patterns you love most, what works within your budget and what pairs best with the other office supplies in your current rotation. You can also bookmark patterns that stand out to you for all the ladies in your life for upcoming holidays like Mother's Day, Graduation and Year-End Teacher Gifts.

SPRING LAUNCH DAY - APRIL 17
Then, on our official Spring Launch Day, is the time to shop!

This year, in addition to 22 brand new patterns, we're launching a product that quite literally hundreds of people have asked us to design through the years - PLANNERS!! Writing that officially brings on some nerves but, here we go anyways.

The first edition of Patterned Planners will come undated in monthly or weekly formats and you'll be able to choose from multiple sizes either spiral or book bound. You can expect the same high-quality of our journals, spirals and notepads plus, of course, choosing your favorite pattern and adding your personalization. 

Again, if you get our emails, you'll get first access to everything new on Launch Day (enter your email here) PLUS Patterned Cheerleaders will get 15% off their Launch Day purchase (if you skimmed so far, scroll back up for these details). 

We simply cannot WAIT for you to get your hands on everything we've been working on for Spring Launch 2025. If you've read all the way down here, thank you for being here and shopping with our small business.